Translating beyond the text
Conveying the message held within a text in another language is only part of the skill of a translator. Beyond this, there is the underlying brand, style and image that are communicated to your customer
through clearly expressed, concise, meaningful language.
BUSINESS
From investment risk analysis for implementation documentation, project reports, strategic plans, right through to employee newsletters and communications
MARKETING
Destination website copy, resort magazines, customer newsletters, social media copy, blogs and articles as well as content descriptions for e-commerce.
Industries
I provide translation and revision services to a number of industry sectors – travel and tourism, wine and spirits as well as the outdoor sport and fitness industry. Specific experience
is required for each of these along with the skill of translating accurately but in a captivating style. See more details provided for each sector below.
Travel
One of my key market sectors is travel and tourism and I have gathered a broad spectrum of experience in translating both B2B and B2C texts. Actively researching a place
and its character – and sometimes its idiosyncrasies – is part of developing a naturally flowing text that feels connected to the location.
Wine & Spirits
Wines and spirits has been an interest of mine for many years – precise but engaging text is required to effectively communicate the subtleties of flavour, aroma and style. This
specialist area combines well with my developing knowledge and hands-on experience of biodynamic and organic growing.
Sport
Sport translation fits well with my own life-long personal interest in outdoor sports. Ensuring the right terminology is used in the right context is everything for a sports enthusiast. Writing
accurately and with the passion and understanding for fellow sports people can make all the difference.
Craft Chocolate
Chocolate that’s handmade
and produced in small quantities is a growing sector in the chocolate and cacao industry with many small producers exporting their
carefully curated craft chocolate across the globe. Knowing the aroma ranges
possible in a craft chocolate is key to understanding its terroir and how it was production.
CHOCOLATE TASTING CERTIFICATE
Like many people, I am a chocolate lover. This passion has led me to discover the sensory experience that is
craft chocolate tasting. Level 2 has provides a good understanding of the craft chocolate industry, how craft chocolate is made, as well as how to taste and articulate aromas.
WSET LEVEL 2 IN WINE
Wine has long been an interest of mine so taking the Level 2 in Wine was a professional endeavour – as well as a personal one!
Visit my blog for wine-related articles.
QUality | development | community
Professional membership
I am proud to be an active
member of professional translation bodies in the UK. Part of being a member means the adoption and
adherence to standards and codes of ethics
which in turn offer security and confidence to my customers. And from a continuous development
perspective, I gain access to industry information, CPD opportunities and extensive networks of fellow professionals.
I am a qualified member of both the Institute of Translation and the Chartered Institute of Linguists. Click the logo to see my directory listing.
Latest articles
Welcome to my blog! Most of the articles here are about sport, but have some other subject-areas that have caught my attention as well. I hope you enjoy the translations. Feel free to leave a comment – I’d love to hear from you!
Challenge What a great idea! Susie Jackson from the ITI Food & Drink network came up with a fun activity to follow Channel 4’s Great British Bake Off 2021. Namely, for members to be allocated a contestant and when they leave the tent the Food & […]
Written by Francesco Saverio Russo Original text is published here and translated by Gillian Shaw There are people in the wine industry who have been game changers, made a difference or even shifted the dynamics of entire regions. And they have done it with resolve and […]
About three months ago, I embarked on what was to prove to be a whole new journey – craft chocolate tasting. Anyone who knows me will tell you that I enjoy my food and in particular chocolate. I bake with it, eat it and generally enjoy it! But […]